Digital Marketing
Overview
We played a crucial role in Breakthrough Action's Tuchanuke Wote campaign, addressing malaria prevention and Adolescent and Youth Sexual and Reproductive Health (AYSRH) issues in Kenya. As a strategic partner, they collaborated closely with Breakthrough Action to develop and execute a comprehensive campaign leveraging social and mass media channels.
Challenge
Breakthrough Action faced the challenge of effectively communicating complex health messages related to malaria prevention and AYSRH to diverse audiences across Kenya. Engaging communities through compelling content and strategic dissemination strategies was essential for driving behavior change and promoting positive health outcomes.
Solution
We facilitated a creative workshop, guiding the development of social media and radio messages under the Tuchanuke Wote campaign. Leveraging their expertise in digital marketing and content creation, they devised a comprehensive strategy to effectively disseminate key health messages. Additionally, they managed the social media and radio campaigns, ensuring impactful engagement with the target audience.
Results
The Tuchanuke Wote campaign successfully reached and engaged diverse audiences, effectively communicating key messages related to malaria prevention and AYSRH. Through their strategic approach and creative execution, We contributed to increased awareness, improved knowledge, and positive behavior change among target communities.
Contact us to learn more ways we
can help your business
succeed.
