Breakthrough ACTION Kenya

Breakthrough ACTION Kenya: Social & Behaviour Change Communication

Digital Marketing

Overview

Digital Tailor Agency Limited was contracted by Johns Hopkins University, Bloomberg School of Public Health, under the Breakthrough ACTION Kenya programme, to deliver an integrated social media and radiocommunication initiative focused on Adolescent and Youth Sexual and Reproductive Health (AYSRH), Family Planning, and Malaria. The assignment aimed to strengthen behaviour change communication through culturally relevant content, multi-platform dissemination, and stakeholder-driven message development.

The Challenge

International Workplace Group required a scalable and market-specific digital strategy capable of:

‍

Translating public health priorities into engaging, accessible content
Delivering multilingual and culturally sensitive messaging
Coordinating digital and radio communication across multiple platforms
Working within strict institutional, compliance, and reporting frameworks
Producing high volumes of structured content within defined timelines

‍

The project also required close collaboration with beneficiaries and stakeholders to ensure authenticity, relevance, and impact.

Our Role

Digital Tailor Agency Limited was responsible for end-to-end implementation, including strategy refinement, content creation, facilitation, dissemination, and reporting, as defined in the Scope of Work and Exhibits of the contract

‍

Key responsibilities included:

‍

Reviewing and enriching the existing social media strategy
Facilitating a creative workshop with key stakeholders and beneficiaries
Producing multilingual social media and radio content
Managing campaign rollout, monitoring, and optimisation
Delivering structured documentation and performance reports

Our Approach

1. Strategy Review & Enrichment

We reviewed Breakthrough ACTION’s existing social media strategy and refined it into an actionable implementation framework aligned top programme objectives and audience behaviours.

Key thematic areas—AYSRH, Family Planning, and Malaria—were integrated into a cohesive content plan tailored for each platform.

2. Stakeholder-Led Creative Development

A facilitated creative workshop brought together programme stakeholders and beneficiaries to co-create messages. This ensured that:

Content reflected real lived experiences
Messaging was culturally appropriate and locally resonant
Radio and social media outputs aligned with community realities

3. Multi-Format Content Production

Digital Tailor Agency produced a wide range of content formats, including:

Radio spots and jingles in Luo, Luhya, and Kiswahili
Success stories and testimonials
Flash cards, polls, trivia, and myth-busters
Live chats and Q&A sessions with experts
Instructional “how-to” videos

‍

This mix supported both awareness and engagement objectives across platforms such as Facebook, Twitter/X, LinkedIn, WhatsApp, blogs, and radio.

‍

4. Integrated Monitoring & Reporting

Campaigns were monitored continuously to ensure smooth delivery and performance consistency. Detailed documentation and analytics reports were produced, covering:

Reach and impressions
Engagement metrics
Content performance by platform
Lessons learned and optimisation recommendations

‍

All reporting met Johns Hopkins University’s governance and audit requirements.

Related Case Studies

Tata Kenya

Digital Marketing

Fahari Gas

Digital Marketing

Spiegel Interiors

Digital Marketing