Digital Tailor Agency Limited was responsible for end-to-enddigital media buying and optimisation, including:

• Media planning and channel strategy
• Publisher selection and rate negotiation
• Geo-targeted and regional campaign execution
• Ongoing optimisation and delivery monitoring
• Performance tracking, reporting, and insights

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Our role focused on maximising reach and engagement acrossAfrica while maintaining efficiency and transparency throughout the campaignlifecycle.

Our Approach

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• Clear informational content: Simplified messaging around prevention, safety, and community responsibility
• Digital-first execution: Leveraging social and online platforms for rapid dissemination
• Consistency & trust: Ensuring all content aligned with IFRC guidance and humanitarian communication standards

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Results & Impact

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• Strong digital reach and public engagement during critical response periods
• Improved access to reliable COVID-19 information
• Support for IFRC’s broader humanitarian communication objectives
• Reinforced trust and credibility through accurate digital messaging

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Conclusion

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Digital Tailor Agency’s work with IFRC demonstrated theagency’s ability to support humanitarian and emergency-responsecommunication, delivering reliable, impactful digital messaging at momentsof global importance.

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