Digital Tailor Agency Limited was responsible for end-to-end implementation, including strategy refinement, content creation, facilitation, dissemination, and reporting, as defined in the Scope of Work and Exhibits of the contract

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Key responsibilities included:

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• Reviewing and enriching the existing social media strategy
• Facilitating a creative workshop with key stakeholders and beneficiaries
• Producing multilingual social media and radio content
• Managing campaign rollout, monitoring, and optimisation
• Delivering structured documentation and performance reports

Digital Tailor Agency deployed a publisher-led, market-specific digital strategy, tailored to the business environments in Nigeria and Kenya.

1. High-Affinity Publisher Selection

We curated publisher environments with strong relevance to business and professional audiences:

• Nigeria: Leading national digital news and business platforms with strong reach among corporate and professional readers.
• Kenya: Tier-one national publishers with proven engagement among business leaders and decision-makers.

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This ensured contextual alignment and effective reach foreach centre launch.

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2. Launch-Focused Campaign Flighting

Campaigns were structured around each centre’s launch window, combining pre-launch awareness with post-launch engagement to maximise visibility and momentum.

Where delivery or tracking gaps were identified, campaigns were adjusted in collaboration with publishers to ensure complete and accurate execution.

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3. Mobile-Optimised Delivery

Given the high mobile consumption patterns in both countries, campaigns were optimised to prioritise mobile placements while maintaining a strong desktop presence for corporate audiences.

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4. Continuous Monitoring & Optimisation

Campaigns were monitored throughout their lifecycle, with optimisations applied based on delivery performance, engagement signals, and publisher-level insights.

Awareness & Reach

• Achieved strong nationwide visibility across Nigeria and Kenya.
• Consistent reach among business, SME, and professional audiences.

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Engagement

• Delivered healthy click-through rates aligned with market benchmarks.
• Generated meaningful engagement with landing pages and enquiry forms.

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Lead Support

• Supported local sales teams by driving enquiries and tour requests for Regus and HQ centres.
• Sustained visibility throughout critical launch periods.

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Operational Impact

• Successfully managed multi-publisher delivery and reporting across both markets.
• Applied learnings from early launches to optimise subsequent campaigns.

Through a focused, publisher-driven digital strategy, Digital Tailor Agency successfully supported International Workplace Group’s Regus and HQ centre launches in Nigeria and Kenya. The campaigns delivered strong awareness, quality engagement, and consistent lead support, reinforcing International Workplace Group’s position as a leading provider of flexible workspace solutions across key African markets.