Digital Tailor Agency Limited was responsible for end-to-enddigital media buying and optimisation, including:

• Media planning and channel strategy
• Publisher selection and rate negotiation
• Geo-targeted and regional campaign execution
• Ongoing optimisation and delivery monitoring
• Performance tracking, reporting, and insights

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Our role focused on maximising reach and engagement acrossAfrica while maintaining efficiency and transparency throughout the campaignlifecycle.

Our Approach

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• Pre-event digital strategy: Content calendars, speaker spotlights, countdown creatives, and targeted social promotion
• Live event coverage: Photography, social updates, and real-time engagement to capture momentum
• Post-event amplification: Highlights, recap content, and continued audience interaction

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The approach ensured TEDx Nairobi’s ideas reached bothin-person attendees and a broader digital audience.

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Results & Impact

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• Strong online engagement leading up to the event
• Successful digital-driven attendance and participation
• Extended reach and visibility of TEDx Nairobi content post-event
• Strengthened digital presence for future TEDx initiatives

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Conclusion

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Digital Tailor Agency’s integrated digital executionsupported TEDx Nairobi in delivering a highly visible, well-attended, anddigitally amplified event—ensuring ideas reached audiences both on the groundand online.

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