Digital Tailor Agency Limited was responsible for end-to-enddigital media buying and optimisation, including:

• Media planning and channel strategy
• Publisher selection and rate negotiation
• Geo-targeted and regional campaign execution
• Ongoing optimisation and delivery monitoring
• Performance tracking, reporting, and insights

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Our role focused on maximising reach and engagement acrossAfrica while maintaining efficiency and transparency throughout the campaignlifecycle.

Our Approach

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• Content-driven storytelling: Visual-first content, short videos, graphics, and messaging aligned to campaign themes
• Platform-specific optimisation: Tailored formats for social platforms to maximise engagement
• Global coordination: Supporting multiple campaign timelines while maintaining message consistency

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Results & Impact

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• Increased global awareness around key UN Women advocacy moments
• Strong engagement across social platforms
• Consistent digital visibility supporting UN Women’s mission
• Positive audience interaction and sustained campaign momentum

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Conclusion

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Through strategic digital storytelling and disciplinedexecution, Digital Tailor Agency supported UN Women in amplifying its voiceglobally—driving awareness, engagement, and advocacy for gender equality.

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