Digital Tailor Agency Limited was responsible for end-to-end implementation, including strategy refinement, content creation, facilitation, dissemination, and reporting, as defined in the Scope of Work and Exhibits of the contract

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Our role covered:

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• Digital campaign strategy and planning
• Paid digital media execution across approved platforms
• Audience research and targeting
• Creative optimisation for reach and engagement
• Performance tracking, reporting, and insights

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All services were delivered in strict alignment with UnitedNations procurement, compliance, and ethical standards.

1. Strategy-Led Digital Planning

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Each campaign was anchored in UNEP’s communication objectives—ensuring alignment with environmental priorities such as sustainability, climate action, biodiversity, and public awareness.

Audience segmentation was carefully developed to reach policymakers, professionals, youth, civil society, and the general public across multiple regions.

2. Global-Scale Execution

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Campaigns were deployed across multiple digital platforms, with formats and messaging adapted to suit different audience behaviours, languages, and regional consumption patterns.

Special emphasis was placed on mobile-first optimisation, reflecting global usage trends, while maintaining visibility across desktop environments for institutional and professional audiences.

3. Continuous Optimisation & Monitoring

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Live campaigns were monitored closely, with ongoing optimisation to improve delivery efficiency, engagement quality, and overall performance.

Insights gathered during early phases were used to refinetargeting, creatives, and delivery strategies in subsequent executions.

4. Governance, Reporting & Accountability

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Given UNEP’s reporting requirements, Digital Tailor Agencyprovided structured, transparent performance reports, clearly outliningreach, engagement, and impact metrics.

All activities were executed in line with UN contractualobligations, data protection standards, and ethical guidelines.

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• Strengthened global visibility for UNEP campaigns across multiple regions
• High-quality reach and engagement among diverse international audiences
• Improved performance consistency through optimisation and insights
• Reliable delivery and reporting, meeting UN governance and compliance expectations

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The engagement demonstrated Digital Tailor Agency’s abilityto operate at international institutional scale while maintainingprecision, accountability, and strategic clarity.

This project underscores Digital Tailor Agency Limited’scapability to:

• Deliver complex digital campaigns for international organisations
• Operate confidently within UN and multilateral frameworks
• Translate mission-driven objectives into measurable digital impact
• Serve as a long-term strategic digital partner for global institutions

Through its work with the United Nations Environment Programme, Digital Tailor Agency Limited successfully supported globaldigital communication efforts that advanced environmental awareness andengagement.

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The partnership reflects Digital Tailor Agency’s strength incombining strategic thinking, execution excellence, and institutionalcredibility—positioning the agency as a trusted digital partner forinternational development and public-sector organisations.