This constant presence builds familiarity and trust for your brand. For international companies coming into African markets, outdoor ads are a fantastic way to quickly establish a local presence – nothing says “we’re here” quite like a prominent billboard in a capital city.

What’s the difference between outdoor and digital media buying? In outdoor advertising, we’re dealing with physical spaces – billboards, signboards, vehicles – and reaching people as they go about their day offline. We might not get instant click data from a billboard, but outdoor ads excel at reaching huge audiences and creating a public buzz. A clever billboard can get people talking on social media; a banner at a busy event can position your brand as part of the community. Outdoor is also a great equalizer – everyone from the CEO in a car to the street vendor on a corner will see the same message. It’s truly mass media.

Kenya and the larger East African region have their own outdoor advertising landscape. There are major players that own billboard sites, regulations on where signage can go, and even varying costs in different cities. Don’t worry – we know this landscape inside and out. At Digital Tailor Agency, we help you navigate all these details. We’ll show you which locations get the most eyeballs, what kind of content works (e.g. a short Swahili tagline on a Nairobi billboard can be golden), and how to coordinate multi-country outdoor campaigns if needed. Our aim is to make your brand unmissable outdoors, while making the process easy and efficient for you.